{"id":50372,"date":"2026-03-12T09:30:14","date_gmt":"2026-03-12T08:30:14","guid":{"rendered":"https:\/\/sjd.es\/comienza-una-nueva-etapa-de-hospitality-europe-para-ser-mas-agiles-y-flexibles-ante-las-necesidades-emergentes\/"},"modified":"2026-07-15T17:11:23","modified_gmt":"2026-07-15T15:11:23","slug":"nova-etapa-a-hospitality-europe-per-a-ser-mes-agils-i-flexibles-davant-les-necessitats-emergents","status":"publish","type":"post","link":"https:\/\/sjd.es\/ca\/nova-etapa-a-hospitality-europe-per-a-ser-mes-agils-i-flexibles-davant-les-necessitats-emergents\/","title":{"rendered":"Comen\u00e7a una nova etapa d&#8217;Hospitality Europe per a ser m\u00e9s \u00e0gils i flexibles davant les necessitats emergents"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Despr\u00e9s del proc\u00e9s de renovaci\u00f3 d&#8217;Hospitality Europe iniciat per l&#8217;Orde Hospitalari de Sant Joan de D\u00e9u i la Congregaci\u00f3 de les <a href=\"https:\/\/fundacionhospitalarias.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Germanes Hospital\u00e0ries<\/a> del Sagrat Cor de Jes\u00fas, aquest any s&#8217;ha posat en marxa una nova etapa de l&#8217;organitzaci\u00f3. L\u2019objectiu \u00e9s donar una resposta m\u00e9s efica\u00e7 als nous desafiaments i a les necessitats emergents a Europa. Aquesta nova fase incorpora un pla estrat\u00e8gic renovat i la figura del director general.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El c\u00e0rrec l\u2019ocupa el Dr. <strong>Joan Uribe<\/strong>, que, juntament amb l\u2019Assemblea General i el Comit\u00e8 Executiu de Hospitality Europe, lidera i impulsa aquesta nova etapa.<br><br>Entre els objectius prioritaris es contempla ser m\u00e9s \u00e0gils i flexibles davant les noves necessitats, aix\u00ed com facilitar el contacte entre centres, la transfer\u00e8ncia de coneixement i l\u2019intercanvi d\u2019experi\u00e8ncies entre diferents models de treball a escala europea. En aquest sentit, Joan Uribe explica que \u201cla nostra activitat s\u2019organitza en tres \u00e0mbits: estrat\u00e8gic, operatiu i relacional. A nivell estrat\u00e8gic, iniciarem un espai compartit de reflexi\u00f3 adre\u00e7at a les direccions generals de les nostres institucions a Europa. A nivell operatiu, continuarem desenvolupant projectes europeus innovadors, finan\u00e7ats i executats pels centres\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uribe tamb\u00e9 destaca la import\u00e0ncia dels grups de treball de l\u2019organitzaci\u00f3 i assenyala que \u201cestem potenciant l\u2019activitat dels nostres grups sobre inclusi\u00f3 social, salut mental, envelliment i dem\u00e8ncia, cures pal\u00b7liatives i final de vida. Aquests grups, juntament amb els d\u2019escoles professionals, \u00e8tica, pastoral social i de la salut i patrimoni cultural, s\u00f3n el motor de canvi que impulsa Hospitality Europe\u201d. Aquests equips estan formats per professionals de diferents pa\u00efsos europeus i contribueixen a definir estrat\u00e8gies i metodologies \u00fatils per als centres de les dues institucions als diferents territoris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En l\u2019\u00e0mbit relacional, tamb\u00e9 es treballa per ampliar la col\u00b7laboraci\u00f3 amb institucions europees, com l\u2019Organitzaci\u00f3 Mundial de la Salut o la Uni\u00f3 Europea. \u201cEls nostres centres \u2014diu Uribe\u2014 tenen prou autonomia per ser sensibles al seu entorn i adaptar-hi la seva resposta, tant a nivell nacional com europeu\u201d.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Qu\u00e9 es Hospitality Europe y c\u00f3mo acompa\u00f1a los centros de SJD en Europa\" width=\"422\" height=\"750\" data-cookieconsent=\"preferences, statistics, marketing\" data-src=\"https:\/\/www.youtube.com\/embed\/-DdlBDb4JLM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><div class=\"cookieconsent-optout-preferences cookieconsent-optout-statistics cookieconsent-optout-marketing\"><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-primario-color has-text-color has-link-color wp-elements-1\">Necessitats urgents i emergents<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Tot i que Europa ha desenvolupat l\u2019estat del benestar, encara hi ha reptes importants que generen desigualtats en el sistema. Entre aquests reptes hi ha l\u2019envelliment de la poblaci\u00f3, el finan\u00e7ament sostenible dels serveis, la persist\u00e8ncia de desigualtats socials, el canvi clim\u00e0tic, la transici\u00f3 digital o les migracions for\u00e7ades. En aquest context, Hospitality Europe promou una cultura de l\u2019hospitalitat i una atenci\u00f3 integral centrada en la persona per donar una resposta m\u00e9s efica\u00e7 a aquests nous desafiaments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest marc, l\u2019Assemblea General d&#8217;Hospitality Europe ha aprovat el document de posicionament <a href=\"https:\/\/sjd.es\/wp-content\/uploads\/2026\/03\/2026_Hospitality-Europe_Posicionamiento-Hospitalidad-frente-a-Hostilidad.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Hospitalitat davant l\u2019hostilitat<\/a>, que defensa l\u2019aplicaci\u00f3 universal del valor de l\u2019hospitalitat. Aquest enfocament aposta per humanitzar les relacions entre les persones i es presenta com un element clau per a la conviv\u00e8ncia i la superviv\u00e8ncia col\u00b7lectiva en contextos cada cop m\u00e9s complexos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es tracta tamb\u00e9 d\u2019una resposta a una \u00e8poca marcada per una hostilitat creixent que afecta tota la societat, especialment les persones m\u00e9s vulnerables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualment, Sant Joan de D\u00e9u i les Germanes Hospital\u00e0ries s\u00f3n presents en m\u00e9s de deu pa\u00efsos europeus i compten amb una xarxa conjunta de m\u00e9s de 280 centres en els \u00e0mbits sanitari, sociosanitari, social, de solidaritat, recerca i doc\u00e8ncia. Aquesta xarxa els permet donar resposta a situacions de vulnerabilitat cada vegada m\u00e9s complexes, en qu\u00e8 sovint es combinen diferents factors. Alguns exemples s\u00f3n l\u2019augment dels problemes de salut mental entre joves i altres col\u00b7lectius vulnerables, els diagn\u00f2stics duals o el risc d\u2019exclusi\u00f3 social associat a la precarietat laboral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Molts serveis d\u2019atenci\u00f3 no s\u2019ajusten encara als nous perfils de necessitats emergents, cosa que deixa buits davant determinades situacions complexes. Des d\u2019Hospitality Europe, per\u00f2, es treballa per generar sinergies estables entre centres, connectant diferents models i nivells d\u2019especialitzaci\u00f3 per oferir una resposta el m\u00e9s completa i adaptada possible a cada persona. Per aix\u00f2, els centres de Sant Joan de D\u00e9u i de les Germanes Hospital\u00e0ries s\u00f3n especialistes en l\u2019atenci\u00f3 d\u2019aquestes situacions, partint de la idea que els serveis s\u2019han d\u2019adaptar a la realitat de les persones, i no a l\u2019inrev\u00e9s.<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-primario-color has-text-color has-link-color wp-elements-2\">Hospitality Europe<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hospitality-europe.eu\/es\/inicio\" target=\"_blank\" rel=\"noreferrer noopener\">Hospitality Europe<\/a> \u00e9s una associaci\u00f3 internacional sense \u00e0nim de lucre amb seu a Brussel\u00b7les, creada el 2012 per l\u2019Orde Hospitalari de Sant Joan de D\u00e9u i la Congregaci\u00f3 de les Germanes Hospital\u00e0ries del Sagrat Cor de Jes\u00fas. Des d\u2019una cultura de l\u2019hospitalitat, treballa per atendre les situacions de vulnerabilitat i millorar la qualitat de vida i l\u2019autonomia de les persones, donant resposta de manera \u00e0gil i flexible a les noves necessitats emergents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des de la seva creaci\u00f3 s\u2019han impulsat 23 projectes internacionals, dels quals 19 ja s\u2019han finalitzat. Aquests projectes han tingut un impacte positiu en 3.800 persones ateses i han arribat a m\u00e9s de 20.000 beneficiaris directes i indirectes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hospitality Europe promou l\u2019aplicaci\u00f3 universal del valor de l\u2019hospitalitat, en qualsevol context i circumst\u00e0ncia, com una manera d\u2019humanitzar i millorar les relacions entre les persones.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Despr\u00e9s del proc\u00e9s de renovaci\u00f3 d&#8217;Hospitality Europe iniciat per l&#8217;Orde Hospitalari de Sant Joan de D\u00e9u i la Congregaci\u00f3 de les Germanes Hospital\u00e0ries del Sagrat Cor de Jes\u00fas, aquest any [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":60964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[508,406],"class_list":["post-50372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-ca","category-hospitalitat"],"acf":[],"yoast_head":"<!-- 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