{"id":65039,"date":"2025-12-09T09:10:00","date_gmt":"2025-12-09T08:10:00","guid":{"rendered":"https:\/\/sjd.es\/persones-ateses-i-professionals-de-diferents-centres-de-lorde-protagonitzen-la-nova-campanya-de-nadal\/"},"modified":"2025-12-09T09:10:00","modified_gmt":"2025-12-09T08:10:00","slug":"persones-ateses-i-professionals-de-diferents-centres-de-lorde-protagonitzen-la-nova-campanya-de-nadal","status":"publish","type":"post","link":"https:\/\/sjd.es\/ca\/persones-ateses-i-professionals-de-diferents-centres-de-lorde-protagonitzen-la-nova-campanya-de-nadal\/","title":{"rendered":"Persones ateses i professionals de diferents centres de l&#8217;Orde protagonitzen la nova campanya de Nadal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Per tercer any consecutiu l&#8217;Orde Hospitalari de Sant Joan de D\u00e9u a Espanya presenta la seva felicitaci\u00f3 de Nadal, amb la qual vol posar en valor a les persones que at\u00e9n en els seus centres socials i sanitaris, reunint en aquesta ocasi\u00f3 a 17 usuaris i professionals de diferents centres, que es converteixen en actors per un dia a <a href=\"https:\/\/sjd.es\/ca\/el-naixement\/\" target=\"_blank\" rel=\"noreferrer noopener\">El Naixement<\/a>. Una funci\u00f3 de Nadal on el que \u00e9s quotidi\u00e0 pot convertir-se en un gran esdeveniment i el valor de l&#8217;<strong>hospitalitat<\/strong> juga un paper central.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"El Naixement\" width=\"500\" height=\"281\" data-cookieconsent=\"preferences, statistics, marketing\" data-src=\"https:\/\/www.youtube.com\/embed\/BBblMDytZOM?list=PLeBX02-IK5Wd-BQhwA-RyygvizkmllUrE\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><div class=\"cookieconsent-optout-preferences cookieconsent-optout-statistics cookieconsent-optout-marketing\"><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tal com destaca el director general de Sant Joan de D\u00e9u Espanya, <strong>Juan Jos\u00e9 Afonso<\/strong>, \u201caquest \u00e9s el tercer any que apostem per una felicitaci\u00f3 de Nadal que, lluny d&#8217;enviar un missatge m\u00e9s o menys bonic, tracti d&#8217;explicar el que som com a instituci\u00f3 i crec, sincerament, que ho hem aconseguit. Amb nom\u00e9s 90 segons que expliquen qu\u00e8 som des de fa gaireb\u00e9 500 anys i \u00e9s que Sant Joan de D\u00e9u ho constru\u00efm entre tots, de manera col\u00b7laborativa i sota la ferma convicci\u00f3 que junts podem contribuir a una societat millor. Un proc\u00e9s transformador del qual tots, sigui quin sigui el nostre \u00e0mbit i impacte, podem ser-ne part\u201d.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-primario-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><strong>Participaci\u00f3 de persones ateses i professionals<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb la participaci\u00f3 de les 17 persones que pertanyen a diferents centres de tot el territori nacional, l&#8217;Orde Hospitalari vol posar en relleu la diversitat d&#8217;\u00e0mbits on \u00e9s present amb la missi\u00f3 d&#8217;atendre les persones en situaci\u00f3 de vulnerabilitat, apostant per la seva dignitat i autonomia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s del curt <strong>El Naixement<\/strong>, la campanya de Nadal inclou una s\u00e8rie de peces sobre com es va fer, on els actors i les actrius expliquen la seva experi\u00e8ncia en primera persona. Per a la <strong>Conchi<\/strong>, que fa 40 anys que \u00e9s al <a href=\"https:\/\/centrosanjuandedios.es\/\">Centro San Juan de Dios de Valladolid<\/a> i actualment viu en un pis compartit amb altres persones amb discapacitat, el rodatge ha estat un dels millors dies de la seva vida. Per part seva, en <strong>Jos\u00e9<\/strong>, usuari de <a href=\"https:\/\/www.sjdserveissocials-bcn.org\/ca\">Sant Joan de D\u00e9u Serveis Socials Barcelona<\/a>, se sentia molt agra\u00eft per haver pogut participar en el rodatge i gaudir tant amb persones a les quals no coneixia pr\u00e8viament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquesta nova felicitaci\u00f3 de Nadal \u2013rodada al  <a href=\"https:\/\/www.csjd.es\/\">Centro San Juan de Dios de Ciempozuelos<\/a>, Madrid\u2013 han col\u00b7laborat l&#8217;ag\u00e8ncia creativa Fisher Madrid i la productora We Are Beauty, amb les quals Sant Joan de D\u00e9u ha treballat en les edicions anteriors. Una col\u00b7laboraci\u00f3 que en 2023 li va valer el premi Publifest al \u201cMillor \u00fas del missatge amb valor social en espot web\u201d a la campanya de Sant Joan de D\u00e9u \u201c<a href=\"https:\/\/sjd.es\/ca\/hospitalitat-en-xarxa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hospitalitat en xarxa<\/a>\u201d, i aquest 2025 al Festival de la Comunicaci\u00f3 Premis Agripina va quedar finalista la campanya \u201c<a href=\"https:\/\/sjd.es\/ca\/la-mirada-de-sant-joan-de-deu\/\" target=\"_blank\" rel=\"noreferrer noopener\">La mirada de Sant Joan de D\u00e9u<\/a>\u201d en la categoria de Salut.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Per tercer any consecutiu l&#8217;Orde Hospitalari de Sant Joan de D\u00e9u a Espanya presenta la seva felicitaci\u00f3 de Nadal, amb la qual vol posar en valor a les persones que [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":64926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[369,360],"class_list":["post-65039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-centros","category-hospitalidad"],"acf":[],"yoast_head":"<!-- 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